Her er en profesjonell, naturlig og engasjerende oversettelse til engelsk, tilpasset bergings- og transportbransjen:

There are stations that live off emergency jobs. The phone rings, the truck is dispatched, the job is invoiced. It works—until the weather changes, EV numbers rise, or insurance companies alter their contract structures.

Then there are stations that have built something else: loyal customer relationships that provide predictable revenue year-round, regardless of whether the roads are icy or not. They haven’t replaced emergency towing—they have supplemented it with something more solid.

What is a regular customer, really?

A regular customer isn't necessarily someone you’ve signed an annual contract with (though that can be the case). It’s someone who knows exactly who to call when they need something—because you’ve delivered before, because you have the equipment, and because you’ve proven you can do the job.

Examples we see in the industry today:

  • Car auctions: Vehicles to be collected from private individuals, businesses, or insurance companies and delivered to the auction hall. Often multiple jobs a week, predictable routes, and a familiar client.
  • Rental companies (Ramirent, Cramo, Norgeshus, etc.): Machinery, containers, site huts, and equipment that need to be moved between sites, workshops, or customers. Heavy, large, requires the right gear—and is often scheduled in advance.
  • Scrap car collection: Vehicles bound for recycling. Some stations have fixed agreements with recycling centers, insurance companies, or municipalities.
  • Boat lifting and transport: Boats that need to be launched, hauled out, moved, or delivered. Often seasonal, but predictable—and well-paid.
  • Agricultural machinery: Tractors, wheel loaders, logging trucks. Heavy, wide, requires expertise—and loyalty from customers who know who can handle it.
  • Motorhome and caravan handling: Positioning, pickup, and delivery. Especially relevant in tourist areas, but also around major cities with many owners.

These are not niches. These are jobs that exist, that pay, and that many stations are already doing—but often without having systematized them.

What does it take to secure regular customers?

It’s not about being the biggest. It’s about being reliable, available, and visible.

  • Visibility: Does the auction house know you exist? Does the rental company know you have the right equipment? Does the marina know you can lift? If not, call them. Send an email. Be present online and on social media. Get noticed!
  • Equipment: You don’t need everything. But you need enough to say yes—and deliver. A flatbed, a lifting system, maybe a trailer. Whatever matches the jobs you want to target.
  • Delivery: Show up when you say you will. Do what was agreed. Invoice correctly. It sounds basic, but this is what builds trust—and repeat business.
  • Follow-up: Once the job is done, follow up. Ask if everything went well. Ask if there's more coming up. Be the one they remember next time.

Why this becomes more critical heading towards 2030

The emergency market is changing. EVs reduce winter callouts. Insurance companies are digitalizing and tightening their belts. Margins are being squeezed. Stations that rely solely on emergencies will experience more volatility—and less predictability.

Regular customers offer the exact opposite: predictability, steadier revenue, and better planning for both staff and equipment. They also provide something else: a relationship. When a customer knows who you are, what you can do, and that you deliver—they call you first. Not the cheapest option. You.

What we see working

Stations that work systematically on this:

  • Maintain a list of potential regular customers—and call them.
  • Have equipment that matches the jobs they want to secure.
  • Have routines in place for follow-up, invoicing, and documentation.
  • Use quieter periods to build relationships, rather than just waiting for the next emergency.

They aren't replacing emergency towing. They are building something alongside it—something that makes the entire station more resilient.

It starts with a choice

You can keep taking the jobs that ring in. Or you can start calling out. Both approaches work. But only one gives you control over what next month looks like.

This is part four of the series "Towing & Recovery 2030". Next week, we’ll look at how service—not just towing—becomes a competitive advantage. See you at the Storefjell Towing Exhibition, June 19–21, 2026. Drop by for a coffee and a chat about how your station works with regular customers. On the road, all year round.