When we talk about "broader operations", it can sound abstract. But for many stations it is already concrete everyday work – it just doesn't always involve roadside assistance.
Think of all the jobs that exist alongside classic recovery: car auctions that need vehicles transported, equipment-rental companies with machinery and gear to move, boats that need lifting and transport, wrecks that need collecting, agricultural machinery that needs to go from farm to workshop. This is not a distant future. These are jobs stations take today, often for the same customers year after year.
The difference between a station that takes such jobs ad hoc and one that has them as a planned part of operations is significant. Regular customers provide predictable income. They fill the days between acute recovery callouts. They smooth out the seasons. And they build relationships that don't depend on who happens to call the emergency number.
Toward 2030 we believe the most resilient stations are those that have built a backbone of regular customers alongside the roadside work. It requires daring to see yourself as more than a recovery station – as a transport company with heavy expertise and specialised equipment.
It also requires systems that can keep track of several customer types, different agreements and varied jobs at the same time. But it starts with a decision: to take the broader operations seriously.
Third article in the series leading up to Bergingsmesse Storefjell 2026.
On the road, all year round.