Imagine your car breaks down far from home. The bad experience isn't necessarily the breakdown itself – it's the feeling of being stranded, with no plan for how to move on.
Some stations have understood this, and bring a rental car out to the customer at the same time as they pick up the broken-down vehicle. Suddenly the customer isn't stranded. They get to where they were going, and the car is taken care of. One job, but a completely different experience.
This is a small example of a larger development. Toward 2030 the customer – especially the direct customer who isn't coming through insurance – expects a complete service. They're used to their food being tracked to the door and the taxi showing up on the map. They bring those same expectations when the breakdown happens.
For a station, this is both a challenge and an opportunity. The challenge is that it demands a little more – coordination, perhaps a rental-car agreement, good communication along the way. The opportunity is that it sets you apart from those who only deliver a tow. The extra service is often what turns a one-off customer into a regular.
It isn't about doing everything for everyone. It's about knowing which small services matter most to your customers – and delivering them well.
Fourth article in the series leading up to Bergingsmesse Storefjell 2026.
On the road, all year round.